When a Contact Center Became a Sales Engine — How CX Quietly Drives Revenue

A Story to Start In 2024, a home services company approached CP Spike with a problem: Sales were declining, churn was rising, and cost-per-acquisition had doubled. Yet something interesting was happening inside their contact center. Agents kept hearing customers say things like: “I didn’t know you offered that service.” “I wish someone told me about […]

When a Support Team Predicted Churn Before It Happened — Proactive CX in Action

A Story to Start In late 2023, a subscription-based software company noticed something alarming: churn among long-term customers had climbed by 18% in one quarter. What made this strange was that these customers weren’t issuing complaints. They weren’t contacting support. They weren’t escalating issues. They were simply quietly leaving. One analyst found a common pattern: […]

When a 5-Minute Callback Saved a Contract — The Power of Speed in CX

A Story to Start In 2024, a logistics company faced a major issue: a high-value B2B client reported a service failure and immediately signaled contract termination. The internal team escalated it, but no agent took ownership for over 30 minutes. When the complaint finally reached a seasoned team leader, he did something simple: he called […]

When Coaching Turned a Struggling Agent Into a Top Performer

In 2024, a telecom support center had an agent named Julian. Julian wasn’t meeting KPIs — his AHT was high, CSAT was low, and his QA scores hovered around 58%. Leadership considered letting him go. But his team lead insisted on trying something different: A structured 6-week coaching plan. Each week focused on one specific […]